As the standard deadline approaches the Gerety Awards relaunches its call for entries campaign, created by renowned Canadian agency Cossette, to emphasize the unique perspective of the Gerety Jury and the importance of its vision.
Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”, The Gerety Awards brings together a female-only jury to select the best in advertising, as it evaluated from a powerful and unique perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Gerety is open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete. The only judging criteria is originality of the idea and creativity in its execution.
More than 200 judges from 47 countries will join the 2024 Gerety Awards, with in person jury sessions held in 15 locations.
As well as defining the shortlist the executive jury sessions each select the agency and production company of the year from their country. This is chosen from the entrants of the Portfolio Cut.
The 2024 Gerety Awards deadline is set for Friday, April 12.
