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Heinz reveals the 'hourz' we spend waiting for Ketchup
A study conducted by Heinz for new campaign ‘HOURZ’, in collaboration with VML Argentina, reveals that people spend hours, and in some cases, even days waiting for the ketchup to …
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
Consumption still recovering – is there an opportunity to accelerate the growth?
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
TikTok highlights shopping behavior trends in the GCC in new report
New study shows the impact of emotional resonance on consumer behavior
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
