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WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
UAE consumers want brands to understand them, reveals ServiceNow survey
UAE consumer seeking sustainable packaging solutions, survey shows
Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
Meta annual study reveals behavioral insights during Ramadan
New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
New Research from Deliverect and Qoot finds unique insight about the F&B industry in KSA
MENA’s Digital Economy is evolving faster than ever, finds checkout.com report
Research from Deliverect identify consumers' habits when it comes to restaurant offerings
UAE consumers plan to adjust their lifestyle amid high inflation, reveals new survey
