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The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
We sat down with Binoj Nair, Director of B2C at Canon Middle East and Turkey to uncover the intersection of technology, consumer behavior, and brand identity. As we trace the …
TikTok highlights shopping behavior trends in the GCC in new report
New study shows the impact of emotional resonance on consumer behavior
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Are you not entertained?
Annie Arsane, TikTok
UAE consumers want brands to understand them, reveals ServiceNow survey
UAE consumer seeking sustainable packaging solutions, survey shows
Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
Meta annual study reveals behavioral insights during Ramadan
New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services
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