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Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’
Christina Fakhry
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic …
Pizza Hut makes its first step into the metaverse with the launch of The Hut on Roblox
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai
UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
Ford enters TiKTok territory driving success with new campaign
Lexus’ Saudi space expedition online coverage gains impressive views
Are you not entertained?
Annie Arsane, TikTok
In-game advertising recovers after a downturn in 2022
WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Snap rolls out First Story ads, a new innovative solutions for advertisers
