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How to grow new customers from seed data
Terry Kane, The Trade Desk
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a …
Total spending on podcast ads to hit over $5 billion by 2027
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
Social Media advertising spending to grow by 6% in 2024
Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign
ArabAd's staff
Snapchat and OptimizeApp to empower SMEs in MENA
Meta and Damac discuss AI trends in real estate
Data transparency reignites Gen Z advertisers
Edward Siavo
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
