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- Top advertising and AdTech trends and developments in the UAE in 2024
The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here is a summary of the top advertising and AdTech trends …
- The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of Like Digital & Partners.
- Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, LA3EB
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- TikTok drives impact for Mondelez in Saudi Arabia
- OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
- 16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
- Seven trends to keep an eye on in the marcomms industry in 2023
- Akasa Air Partners with WebEngage to enhance customer engagement
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
- WPP acquires data-driven influencer marketing agency Goat