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Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends and consumer preferences. Hedaa Ashraf Abdulhamed, Senior Marketing Manager, LA3EB, …
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder …
TRKKN MENA achieves Premier Partner status on Google Cloud Platform
MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Top advertising and AdTech trends and developments in the UAE in 2024
The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
