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anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson
iCubesWire expands footprint in the Middle East with Dubai office opening
Brands will spend $27.5 billion on Influencer Advertising in 2022 ArabAd's staff
WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA
Cities with most competitive remote talent in digital marketing
Dubai-based agency 199X adds interesting dimension to digital marketing
Six trends that will shape post-covid ad tech landscape and what to expect next Roman Vrublivskyi
Meta launches initiative to support Palestinian entrepreneurs and small businesses