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Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
WPP acquires data-driven influencer marketing agency Goat
Online video emerges as an effective format in an evolving media landscape
TRKKN launches in the Middle East under OMG’s ownership
How Brazil is positioning itself as haven for digital nomads
anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
iCubesWire expands footprint in the Middle East with Dubai office opening
Brands will spend $27.5 billion on Influencer Advertising in 2022
ArabAd's staff
WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA
Cities with most competitive remote talent in digital marketing
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