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Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis of marketing and business, that will thrive as a relatively …
iCubesWire expands footprint in the Middle East with Dubai office opening
Brands will spend $27.5 billion on Influencer Advertising in 2022
ArabAd's staff
WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA
Cities with most competitive remote talent in digital marketing
Dubai-based agency 199X adds interesting dimension to digital marketing
Six trends that will shape post-covid ad tech landscape and what to expect next
Roman Vrublivskyi
Meta launches initiative to support Palestinian entrepreneurs and small businesses
Mindfield Digital, on the emerging areas in digital advertising
Dubai-Based Digital Marketing Experts Conduct Lecture for MBA Students of IIM Calcutta
Welcome to the world of social
Iain Akerman
