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The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of Like Digital & Partners.
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and essential growth tactics for every startup, while she stresses on …
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
TikTok drives impact for Mondelez in Saudi Arabia
OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
Seven trends to keep an eye on in the marcomms industry in 2023
Akasa Air Partners with WebEngage to enhance customer engagement
Industry experts share social media trends expected in 2023
ArabAd's staff
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
WPP acquires data-driven influencer marketing agency Goat
Online video emerges as an effective format in an evolving media landscape
