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Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the new year and beyond, we sat down with Terry Kane, …
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year based on in-depth analyses. They provide an outlook on crucial …
Top advertising and AdTech trends and developments in the UAE in 2024
The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
TikTok drives impact for Mondelez in Saudi Arabia
OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
Seven trends to keep an eye on in the marcomms industry in 2023
Akasa Air Partners with WebEngage to enhance customer engagement
Industry experts share social media trends expected in 2023
ArabAd's staff
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