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LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
Promomedia introduces Iraq’s first-ever and largest 3D LED billboard
Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
WOO president Tom Goddard paints a bright picture for OOH in booming MENA region
Pikasso Italia launches its "Milano Collection" via Elisabetta Benassi's artwork
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Ghada Azzi
Pikasso Group launches in the Italian market as Pikasso Italia
The Media Connector launches DOOH operations in the UAE
Hypermedia launches Z Gallery, a premium OOH art experience
A captivating DOOH innovation brought by du and Havas ME
ArabAd's staff
Entertainment and Media will be the leading sector for DOOH advertising over the next 12 months, study shows
WOO launches global guidelines for OOH Audience Measurement
ArabAd's staff
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