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Pikasso Italia launches its "Milano Collection" via Elisabetta Benassi's artwork
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Ghada Azzi
As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust position, thanks to companies such as Saudi Signs Media (SSM), …
Pikasso Group launches in the Italian market as Pikasso Italia
The Media Connector launches DOOH operations in the UAE
Hypermedia launches Z Gallery, a premium OOH art experience
A captivating DOOH innovation brought by du and Havas ME
ArabAd's staff
Entertainment and Media will be the leading sector for DOOH advertising over the next 12 months, study shows
WOO launches global guidelines for OOH Audience Measurement
ArabAd's staff
Strong growth of QR codes in DOOH advertising expected, study shows
WOO President Goddard asks industry players to ‘show some love’ to Classic OOH, as medium eyes 'another Golden Age’
ArabAd's staff
Pikasso goes into global partnership with Hivestack
Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa
