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Hala Tfayli on building an agency from the ground up
Ghada Azzi
2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a real test to see if they were able to continue …
Pakinam Olama's Around the Clock journey
Iain Akerman
Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam Olama to find out more
Ibtikar: from Damascus to Dubai
Iain Akerman
Marwan Arban: ‘We're not just another run-of-the-mill digital agency’
Ghada Azzi
Joe Abou Khaled: ‘When engaged journalism is coupled with creativity, powerful standpoints come alive’
Ghada Azzi
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Ghada Azzi
Bassel Kakish, a man for all seasons
Iain Akerman
Christophe Castagnera: ‘Lynx demonstrated the sheer innovation and talent that is building our industry’
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
Ghada Azzi
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
Katia Yasmine: ‘Life as we once knew it has changed’
