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Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad industry has not only managed to hold its ground, but …
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and through its creative campaigns, is not only making a mark …
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Creative Industry Summit’s Riyadh Edition Makes a Successful Debut - Interview with Mai Salama
Ghada Azzi
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'
Saudi Arabia’s gold rush
Iain Akerman
Paul Labban: ‘My worst nightmare: to live with no dreams’
FEER McQUEEN cements presence in KSA ad industry with unique all-in hybrid approach
