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Firas Mghames: ‘Adversity is the Fuel of Greatness’
“In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business where many advertising executives knew how to take advantage of …Moe Minkara: ‘The year 22 was a catch-22’
‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states Moe Minkara, Executive Creative Director & Founder of Beirut-based Mink …
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
Combatting Fake News: The EU's Motivations, Strategies and Challenges Ghada Azzi
Rudy Shoushany, the transformational thinker Iain Akerman
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’