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Ghada Chehaibar: 'There is a strange beauty to the crisis'
Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon during the ongoing crises and how they have adapted to …
Firas Mghames: ‘Adversity is the Fuel of Greatness’
“In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business where many advertising executives knew how to take advantage of …
Moe Minkara: ‘The year 22 was a catch-22’
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
Combatting Fake News: The EU's Motivations, Strategies and Challenges
Ghada Azzi
Rudy Shoushany, the transformational thinker
Iain Akerman
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
