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Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes
On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes …
About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous
Ghada Azzi
Middle East Social Media Festival & Award need no presentation. It is among the most well-known social media conferences in the Middle East, and for a good reason: the conference …
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA
ArabAd staff
Refuse, Recycle, Reuse: 12 Artists from 12 Most Affected Countries Work with National Geographic Abu Dhabi to Drive ‘Planet or Plastic’ Awareness
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
ArabAd staff
Seven Resolutions Social Media Marketers Wish They Could Keep in 2018
Christina Fakhry
2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
Christina Fakhry
Facebook celebrates communities and creativity in MENA
The Rise of Micro-Influencers: Is Small the New Big?
Christina Fakhry
Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
Zain’s Ramadan ad continues to stir controversy
Ghada Azzi
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