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The Rising Tide of Influence
Iain Akerman
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But are a lack of transparency and limitations surrounding effectiveness and …
Instagram, likes and glamour
Iain Akerman
Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should brands’ interaction with them be changing?
Let’s talk about content
Iain Akerman
The Full Digital Journey Triangle's Way
Puck encourages men to lend a helping hand to women during Ramadan
ArabAd staff
Zain under fire for Ramadan ad
Iain Akerman
2018 Marcom Trends
The 'Man sitting next to you’... Gone in sixty seconds
Iain Akerman
Four Social Media Trends to Look Forward to in 2017
Christina Fakhry
Dubai-Based Ad Agencies on Twitter: Our Top Picks
Christina Fakhry
Dubai-Based Comms Agencies on Instagram: Our Top Picks
Christina Fakhry
Dubai-Based Communication Agencies on Facebook: Our Top Picks
Christina Fakhry
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