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The Revolution is Digital Iain Akerman
Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication landscape. But can they help bring about tangible change?Najib Sabbagh shines a Mirrorr on the social media market Iain Akerman
Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty back to the influencer market
10 Lebanese-Born Agencies to Follow on Instagram Christina Fakhry
Top Ten Lebanese Creatives to Follow on Instagram Christina Fakhry
Social advertising growth halved over the last year
MESMF's 5th edition came to a close with the announcement of MESMA winners ArabAd staff
5 Arab YouTubers to Keep an Eye On Christina Fakhry
Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes
About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous Ghada Azzi
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA ArabAd staff
Refuse, Recycle, Reuse: 12 Artists from 12 Most Affected Countries Work with National Geographic Abu Dhabi to Drive ‘Planet or Plastic’ Awareness
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks