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Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative …
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
ArabAd staff
Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign #UpToMe, designed to pay tribute to Saudi Arabian women.
Seven Resolutions Social Media Marketers Wish They Could Keep in 2018
Christina Fakhry
2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
Christina Fakhry
Facebook celebrates communities and creativity in MENA
The Rise of Micro-Influencers: Is Small the New Big?
Christina Fakhry
Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
Zain’s Ramadan ad continues to stir controversy
Ghada Azzi
The Rising Tide of Influence
Iain Akerman
Instagram, likes and glamour
Iain Akerman
Let’s talk about content
Iain Akerman
The Full Digital Journey Triangle's Way
