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- Innovative digital formats to drive global ad growth to 2019
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will …
- Marketing Accountability: Subway or the Highway
In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in the QSR (Quick Service Restaurant) category.