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Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
Heinz reveals the 'hourz' we spend waiting for Ketchup
A study conducted by Heinz for new campaign ‘HOURZ’, in collaboration with VML Argentina, reveals that people spend hours, and in some cases, even days waiting for the ketchup to …
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
New research highlights transparency and quality lessons for MENAT advertisers
California’s new global brand platform revolves around the notion of play
Bold by Veuve Clicquot brings new tools for women and entrepreneurs in the UAE
Property Finder ‘opens doors’ to accelerate real estate growth in the UAE
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
High levels of digital awareness set to transform the future of retail in Saudi Arabia
Key takeaways considered pivotal to the future of strategy as per WARC report
