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Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
New study maps MENA’s tech sector
Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
Wunderman Thompson's latest research finds that consumers want brands to wow them
UM presented a global-first Brand Lift study with TikTok at an exclusive event
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
