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Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Sami Saab: 'Fueled by creativity, we declare war'
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
The need for multiculturalism in creativity Tamara Azar, Imagination ME
Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Mazen Nahawi, CARMA & SOCIALEYEZ