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- Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
- The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
- Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
- Sami Saab: 'Fueled by creativity, we declare war'
- Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
- Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
- Roger Sahyoun on the Network's Leap in Lebanon's Advertising
- The need for multiculturalism in creativity Tamara Azar, Imagination ME
- Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
- Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
- A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Mazen Nahawi, CARMA & SOCIALEYEZ