For the launch of Dom Pérignon's new prestige champagne P2, BETC Luxe designed and crafted a global marketing campaign highlighting the quality of the product.
The thirty-second video is designed to introduce a vintage that has been marinating in the company’s Epernay cellar in France for the past 16 years. The campaign captures the singularity of the P2 experience; a moment of unique, personal and intense enjoyment. The celebrated Academy Award and Golden Globe-winning Austrian actor, Christoph Waltz was called upon to communicate the state of grace one feels when drinking that unique and novel edition of Champagne to the brand’s existing collection. The ad was crafted in a way that captures the intense moment, which comes across as if one were almost suspended in time.
The experience was immortalised by photographer Billy Kidd in film and print. It also was published both in traditional media (TV/Cinema, press and poster campaign) and in digital formats since September, 2016.
As Brune Buonomano, Managing Director of BETC Luxe, explains: "This new composition tells the Dom Pérignon story by playing on the concept of time, which was only made possible after 16 years’ worth of patience and maturation.”
For the French and Russian markets, the campaign was shot by Nicholas Alan Cope using a format that places the bottle centre stage within a mysterious setting.
Agency: BETC Luxe France
Executive creative Director: Safia Bouyahia
Art Director: Fanny Buratto & Carine Collin
Copywriter: Gullit Baku
Photographer: Billy Kidd