Smiley Circus
Posted on January 04, 2016 | By Joe La Pompe

In keeping with the evolution of modern-day communication, Oxford University Press announced that its Word of the Year is the “Face With Tears of Joy” emoji. Created in Japan in the late 1990s, the emojis really took off to become widely available when Apple added them to its 2011 iOS release with other phone makers following suit. Since then, the use of emojis on social media, in private messages and in advertising campaigns has hugely increased becoming an important part of popular culture and an idea to tap into for marketers.

If you need any convincing that emoji pictographs are relevant to communication, here is a round-up of some the most popular campaigns that have integrated the smiling humanoid in its manifold faces to market their brands.