The Big Picture
Posted on April 08, 2016 | By Joe La Pompe

After 15 years busting fraudulent works that also lack originality and showcasing these on my blog, I came to an undeniable conclusion that  ideas and images float freely in the air, are taken in and become part of the circulatory system. They may show up in a work with or without the creator knowing where they come from. Sometimes--actually most times--designers do not know the derivation of their work. Nonetheless, in this cinema-themed selection, advertisers and creatives may have not only borrowed ideas from each other, but have purposely copied and remixed well-known movie posters.

While it is fun to guess which movie each ad is hinting at, what emerges from this showcase of multiple cinematic references is a sounding proof of how advertising communication is a composite of many influences and inspirations.