Final Reminder for Students: Enter AdFest's "Lotus Seeds Program Before 31st January
Posted on January 20, 2020

If you’re a post-secondary student based in the Asia Pacific and Middle East, don’t miss the chance to be part of ADFEST’s first-ever Lotus Seeds program, powered by McCann Worldgroup in partnership with Coca-Cola.

To be selected as a finalist, you’ll need to crack the following brief and submit your concept online before 31st January: inspire Asian youth to drink coke and bring to life the power of Coca-Cola’s promise – positively uplifting people, bringing them together.

“We’re challenging students to express ‘the power of Coca-Cola’s promise’ in a new, relevant way that makes the next generation of drinkers – the younger, more cynical consumers – understand and connect with Coca-Cola’s promise and ultimately give Coca-Cola a try,” explains Steve Llewellyn, Creative Excellence Head of Design, Coca-Cola Greater China.

Ten finalists will be invited to travel to ADFEST 2020 and take part in a full-day mentoring program, hosted by McCann Worldgroup, followed by an exclusive Q&A session with the Coca-Cola client.

McCann will cover travel and accommodation expenses for the10 Lotus Seeds finalists attending ADFEST 2020, which runs from 18th to 21st March at PEACH (Pattaya Exhibition and Convention Hall) in Thailand.

To take part in the Lotus Seeds program, you must be a post-secondary level student (design school, college, university or equivalent) currently enrolled in academic institutions in Asia Pacific or Middle East region only.

There is no restriction on age limit or academic faculty, and the fee is THB1,000 (approx. USD$33) per entry. Students must compete as individuals, not as part of a team.

Finalists will be announced in mid-February. To enter, download the brief here and apply online before 31st January.