A year after opening its doors in the Middle East, growth agency PENSO has named Mohammed Ajawi its first client services director in the Middle East.
Ajawi joins PENSO from Havas, where for more than four years he was client services director, working with brands including Ooredoo, FGB, Chalhoub and Emirates.
He has also worked in client service roles at agencies including McCann, Flip Media and Publicis Graphics and has extensive experience in digital first account management, social media and production, across a broad range of clients in the UAE and wider region.
PENSO, which is a hybrid of a management consultancy, advertising and digital agency, has created the new CSD role in order to keep pace with its growth over. It works closely with a range of Emirates Group businesses, IMG Worlds, Hilton Group and many other regional and local brands. In May, Abu Dhabi-based asset management business Miral appointed PENSO to manage social, content, and digital duties for Yas Island.