PRCO Dubai appointed to lead GCC public relations campaign for The Towers of the Waldorf Astoria, New York
Posted on January 22, 2020

PRCO Dubai has been appointed as the GCC public relations consultants and representatives for The Towers of the Waldorf Astoria in New York. The campaign will see PRCO Dubai lead a campaign across the GCC region.

A global icon, The Waldorf Astoria New York occupies a full city block between a full city block between Park Avenue and Lexington Avenue, East 49th Street and East 50th Street, in Midtown Manhattan. Today the building is surrounded by world-class architecture, landmarks, museums and parks, and the hotel was once the largest and tallest in the world when it opened in 1931.

Waldorf Astoria New York has been home to world leaders, royalty, and the global elite; today the building is being fully restored into a collection of 375 private condominium residences positioned above a 375-key hotel. The development of the property will offer, for the first time, a chance to own a home at one of the most celebrated addresses in the world, with best-in-class amenities and services emblematic of the legendary Waldorf Astoria. Sales are set to launch in Q1 2020.

As New York City’s largest private interior landmark, the restoration of Waldorf Astoria New York will see a number of key heritage spaces returned to the original 1931 design. Many legendary artefacts will be returning to the property including: a piano which once belonged to Cole Porter, and the 1893 World’s Fair Clock.