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Fans of the gaming phenomenon PUBG MOBILE will be able to enjoy a first-of-its-kind partnership in the MENA region with Anghami, the popular music streaming platform and digital distribution company in the Arab world, during an in-game event to be held between September 30th and October 7th, 2021.
The strategic partnership is another step taken by both PUBG MOBILE and Anghami to transform the digital media entertainment industry in a manner that goes beyond standard entertainment and incorporates immersive experiences around media and entertainment.
This event comes as part of a larger partnership between PUBG MOBILE and Anghami in MENA. PUBG MOBILE has hosted several music-themed events in the region, and teamed up with recording artists including Nour Stars, WEGZ, Sharmoofers, Masar Igbari & Marwan Moussa to bring exciting entertainment to its fans, and create an impactful union between the gaming and music communities.
PUBG MOBILE also launched this year’s “Beat the heat” Summer Fun Fair presenting a series of thrilling in-game and exclusive events in collaboration with Anghami, featuring concerts by some of the biggest acts in the music scene including Jara, Abboud Star and Zena Emad for fans.
Commenting on the partnership, Choucri Khairallah, Vice President, Business Development at Anghami said: “We are delighted to announce our partnership with PUBG MOBILE, bringing a universe of music and entertainment to gamers across the region. The synergies between the gaming and music industries are countless and building on such expertise and experience in the local musical taste, Anghami’s production arm collaborates with PUBG MOBILE to create exclusive content and events that resonate with players in the region, receiving positive feedback. In our upcoming event players and music lovers will get the chance to experience the fully immersive world of Anghami Plus giving them access to millions of songs, playlists and podcasts to play offline and Ad free as well as exclusively curated playlists.”
