- Ogilvy Rebrands After 70 YearsContinuing its “Next Chapter” transformation journey, the global advertising agency has announced a new organisational structure and a rebrand set to unify the company under one single identity.
- MINI logo gets a strategic brand refreshMINI, the car company owned by the BMW group, has unveiled a new logo. “At the core of the new MINI brand identity lays an awareness of traditional values combined with the spirit of future-oriented development,” reads the press statement. This philosophy is also reflected in the visual appearance of the British automotive brand, of which the central element is the logo.
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