- The Status of the Industry in BahrainThis year, Bahrain works towards strengthening and diversifying its economy – an undertaking that is aided by the prioritisation of social and digital media in attracting and retaining long-term customers.
- Are Messenger Apps the Future of Social Media?There is a paradigm taking place in the advertising universe within the digital galaxy, where the Facebook and Google planets rule supreme. They are both spaces that one billion people travel to each month. However, there is a new mass forming around mobile platforms and social media is acting catalyst. Instagram and Twitter are established planets, where advertisers know how to navigate. A new destination that attracts 450 million monthly visitors is a planet called WhatsApp. Advertisers are not allowed to visit. Is that all about to change following the $19 billion acquisition by Facebook? Are the planets going to converge? Despite the statements by Facebook ruler Mark Zuckerberg and Brian Acton and Jan Koum of WhatsApp, history tells us that advertisers always find a way to reach a large audience.
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