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Nissan's CGI masterpiece highlights Patrol's spirit
February 2, 2024
In a stunning showcase of digital artistry, Nissan Middle East recently revealed a computer-generated imagery (CGI) masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai.
This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features.
Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence.
More than just an advertisement, this disruptive project, led by TBWA\RAAD, represents a daring exploration into the future of immersive digital storytelling.
It skillfully highlights the Patrol's spirit of adventure and innovation in every frame.
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