Havas Paris presents its first campaign for KFC France and unveils a first film that takes the crispy food on a journey through time. The film features a Colonel Sanders in better shape than ever !
The first scenes take us directly to 1952, the year the famous fast-food chain was founded. We are then in the heart of Kentucky, at the side of Colonel Sanders who is busy in his kitchen. With love, expertise and style, he prepares a bucket of tenders that will travel through time to 2021. As crisp as ever, his recipe will please two youngsters in a KFC drive-thru.
KFC France and Havas Paris have signed a cool and funky first opus directed by Vincent Lobelle, one that is intended to be a real ode to crispy food.
This 45' film is carried by an original soundtrack named "Crispy" and produced by HRCLS, Havas Paris' integrated production house. The track links the past and the present, and will become the emblem and common thread of the brand's statements throughout the year.
Havas Paris won over KFC France last November after a competitive multi-agency pitch. In addition to this first brand film revealed this week in France, the communication plan also includes a poster campaign, product films, and social activations... with a media plan signed by Carat France.
KFC France aims to double the number of its restaurants in France to 600 within five years and this campaign, which acts like a strong offensive, is sure to to support the brand's new business ambition.
