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Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful humorous campaign.
In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.
By emphasizing the power of "WHY," the campaign developed by TBWA\RAAD creative team, transforms questioning into an adventure, grabbing audiences’ attention with eccentric characters and encouraging a reassessment of the authenticity of automotive parts.
"Keep Asking Why" transcends the traditional bounds of a campaign; the challenge is to make it evolve into an interactive movement, urging individuals to become their own safety detectives and contributing to a world where authentic parts reign supreme.
The campaign is supported by Dubai Police.
Credits:
Wassim Abi Salloum, Managing Director Nissan Middle East, TBWA\RAAD
Walid Kanaan, Chief Creative Officer, TBWA\RAAD
Frederico Roberto, Executive Creative Director, TBWA\RAAD
Sumanth Wilkins, Creative Director, TBWA\RAAD
Noor Akar, Associate Creative Director, TBWA\RAAD
Ayman Shehadeh, Senior Arabic Copywriter, TBWA\RAAD
Lucy Elder, Senior English Copywriter, TBWA\RAAD
Sanele Ngubane, Senior English Copywriter, TBWA\RAAD
Mohammad El Tayech, Strategic Planner, TBWA\RAAD
Elie Naaman, Account Director Nissan United, TBWA\RAAD
Juliana Ordonez, Account Manager Nissan United, TBWA\RAAD
Marah Ghadban, Account Manager Nissan United, TBWA\RAAD
Joya Maria Chahwan, Account Executive Nissan United, TBWA\RAAD
Romy Abdelnour, Head of Communications, TBWA\RAAD
Ezzat Habra, Creative Services Director, TBWA\RAAD
Production House: RUSH FILMS FZ LLC
