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Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful humorous campaign. 

In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.

By emphasizing the power of "WHY," the campaign developed by TBWA\RAAD creative team, transforms questioning into an adventure, grabbing audiences’ attention with eccentric characters and encouraging a reassessment of the authenticity of automotive parts.

"Keep Asking Why" transcends the traditional bounds of a campaign; the challenge is to make it evolve into an interactive movement, urging individuals to become their own safety detectives and contributing to a world where authentic parts reign supreme. 

The campaign is supported by Dubai Police.

Credits:
Wassim Abi Salloum, Managing Director Nissan Middle East, TBWA\RAAD

Walid Kanaan, Chief Creative Officer, TBWA\RAAD

Frederico Roberto, Executive Creative Director, TBWA\RAAD

Sumanth Wilkins, Creative Director, TBWA\RAAD

Noor Akar, Associate Creative Director, TBWA\RAAD

Ayman Shehadeh, Senior Arabic Copywriter, TBWA\RAAD

Lucy Elder, Senior English Copywriter, TBWA\RAAD

Sanele Ngubane, Senior English Copywriter, TBWA\RAAD

Mohammad El Tayech, Strategic Planner, TBWA\RAAD

Elie Naaman, Account Director Nissan United, TBWA\RAAD

Juliana Ordonez, Account Manager Nissan United, TBWA\RAAD

Marah Ghadban, Account Manager Nissan United, TBWA\RAAD

Joya Maria Chahwan, Account Executive Nissan United, TBWA\RAAD

Romy Abdelnour, Head of Communications, TBWA\RAAD

Ezzat Habra, Creative Services Director, TBWA\RAAD

Production House: RUSH FILMS FZ LLC