The latest campaign by Arabian Automobiles Company (AAC) offers you a plunge into the gripping world of ‘The Unusual Suspects’, through the investigation journey set to uncover the true culprit behind the stolen Altima
In this intriguing series, AAC Nissan takes storytelling to new heights, introducing audiences to a captivating narrative set against the backdrop of Dubai's bustling streets.
Yes car has been stolen in the city of Dubai. As soon as the incident has been reported, an imvistagation kicks on to find who is behind this auto theft.
Through this mini series, developed by the team at TBWA\RAAD, the standout features of the new Nissan Altima, are unveiled.
With "The Unusual Suspects," Nissan defies the ordinary by crafting an unconventional plot surrounding that stolen Altima in the city of Dubai- an usual happening in such a city and obviously they are facing unusual suspects..
Each episode unfolds with a blend of suspense and entertainment, as viewers follow the investigation into the missing car.
From eccentric suspects to unexpected twists, every week brings a new layer to the mystery, offering viewers an insider's look into the Altima's exceptional features.
Through a serialized approach, AAC aims to forge deeper emotional connections with its audience. Week by week, viewers are drawn deeper into the storyline, immersing themselves in the world of the Altima and eagerly awaiting each new episode.
Celebrating three decades of innovation, the Altima stands as a testament to Nissan's commitment to "Innovation that Excites."
Nissan Middle East invites viewers to join them on this investigation journey as the true culprit behind the stolen Altima is uncovered.
This series acts as an opportunity to discover the remarks traits and driving intentions behind this iconic model.
Agency Credits:
Agency - TBWA\RAAD
Joe Lahham – Managing Director
Walid Kanaan – Chief Creative Officer
Georges Kyrillos - Regional Creative Director
Jad Chidiac - Senior Art Director
Hiba Shmaysani - Copywriter
Richard Rao - Account Director
Vidhi Gupta - Senior Account Manager
Mohammed Aayaz - Account Executive
Mazin Isameldin - Social Media Manager
Stephanie Eter - Social Media Executive
Elissya Abboud - Social Media Executive
Fuad Tharakandiyl - Content Creator
Jana Jamaleddine - Content Creator
Romy Abdelnour – Head of Communications
Lea Moufarej – Communications Executive
Production House: BKP
Tarek Korkomaz - Director/DOP
Martin Velkov - Executive Producer
Hany - Creative Editor Motion Designer
Jan Paolo Quinquito - Creative Editor Motion Designer
Sebastian Vronski - Sound designer, SFX, mixing