TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign

Posted on 2024 Jan,24 | By ArabAd's staff

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TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign

Tarek Nour Advertising (TNA) has rolled out its latest campaign for Orange Egypt, the renowned telecom company, in celebration of the AFCON - Africa Cup of Nations 2024 football tournament.

Titled “If it brings us luck, we will do it”, the campaign is designed to capture the essence of optimism and resilience, emphasizing the universal human tendency to hold on to habits that bring luck.

Drawing on the insight that people persist in cheering with whatever brings them luck, Orange has created a dynamic and engaging campaign featuring 10 distinct narratives.

Each narrative explores various comical situations where characters, both optimistic and pessimistic, find themselves attached to a person, object, or location that they believe brings them luck.

Orange's commitment to connecting people and fostering a sense of unity is evident in the creative execution of the campaign, aiming to tell stories that transcend borders and resonate with audiences across diverse communities.

The “If it brings us luck, we will do it” campaign is rolled out across various media channels, including television, digital platforms, and OOH.