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Advertising
Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to … -
Advertising
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
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Advertising
Big tech’s war on Gaza
Iain Akerman
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Advertising
Sebastien Boutebel: ‘You come for the perception and you stay for the reality’
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Advertising
Andrej Arsenijevic: ‘Dubai has an exciting energy’
Editor's Picks
BrandingLexus flips its logo to mark Eid Al Etihad, UAE’s National Day
ArabAd's staff
Ads of the WeekRiyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch
ArabAd's staff
News In BriefAramex takes center stage as official partner of Arab Cinema Week
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Ads of the WeekAl-Futtaim Toyota rolls out new campaign inspired by a simple observation
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Art & DesignAn exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports
ArabAd's staff
DigitalSaudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024
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- Art & DesignAn exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports
ArabAd's staff
Art & DesignPitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent
ArabAd's staff
Art & DesignHiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery
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Art & Design‘I AM SAUDI’, a unique font for the nation crafted by IMPACT BBDO for Saudi Investment Bank
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Ads of the Week
Riyadh Season 2024 has kicked off. This thrilling annual festival that turns Saudi Arabia's capital into a cultural and entertainment hub, offers endless experiences across music, sports, art, and cuisine. Among these happenings, the highly anticipated 'Reignited' rematch between Oleksandr Usyk and Tyson Fury announced in an exciting trailer.
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