du is challenging old stereotypes with Its 'Your Home, Your Way' new campaign

Posted on 2024 Jul,29 | By ArabAd's staff

Nowadays, with personalisation being the norm, people are looking for options that suit their unique likes and needs.

UAE’s main telecom operators du understands this and has launched its new du Home plans offering mind-blowing speeds of up to 10Gbps and a wide variety of entertainment platforms so everyone can enjoy their home their way.

Even more, through the campaign, they stand out by recognising that as a brand, their role is not to dictate what people like but rather to offer them the freedom to customise their plans however they want.

The film captures this message by challenging old stereotypes such as “All moms love cooking” or “All dads are into sports” and breaking the fourth wall to let each character share what they really like.

With "Your Home, Your Way," du is setting a new standard in personalised home experiences, ensuring that every customer can create a home environment that reflects their true selves.