For its 20th exhibition, the non profit organisation ACT Responsible is creating a Responsibility Meeting Hall putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of the Cannes Lions.
In this unique location, visitors can discover the annual “Great Ads for Good” exhibition gathering the most creative ideas the industry has produced over the year in support of good causes, responsible behaviour and sustainable development.
The exhibition presents four main themes (Environment, Solidarity, Human Rights and Education) through 92 campaigns created by 78 agencies from 38 countries for 76 advertisers.
Visitors are invited to vote for their favourite campaigns in the exhibition, either online on greatadsforgood.org from June 15 to 22, or on site from 20-22.
The results will be announced during the ACT Tributes Celebration, on June 23 at 5pm at RTL Beach - CBeach, 45 Bd de la Croisette, Cannes, along with this year’s Champions of Good, recognising individuals that have played key leading roles in advancing social and environmental causes through personal contributions.
Also available in the Meeting Hall, the 20 years Anniversary collection “Two decades of data” showcasing 57 amazing campaigns created by 55 agencies for 44 advertisers from 37 countries that have marked the industry.
Presented through data visualisations, the exhibition highlights key trends and portrays the stories behind the campaigns, enabling the industry to reflect on its progress and to keep moving forward.
The Responsibility Meeting Hall invites delegates to gather at the IAA Collaborative Hub, a dedicated area that aims to amplify the actions of industry key players, stir conversation on responsibility in advertising and share good practices and inspiring programs. Visitors are invited to come, meet, mingle and get inspired by some of the most innovative and helpful initiatives that offer solutions for the industry to move toward sustainability.
Last but not least, for this exceptional year, ACT is taking part in the exceptional «Open House for Good» event. The exhibition will be open to all from 2-4pm the 22nd of June NO BADGE NEEDED. OHFG is a movement launched by leaders of the industry in a bid to put sustainability at the forefront of discussions making Cannes Lions totally inclusive for the first time ever.
