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BanklessTimes has presented data showing the global dominance of the digital ad market space. It concludes that Argentina has the fastest-growing market globally. The nation’s 64% growth rate in the area keeps with the projection that Latin America will dominate the space past 2025.
BanklessTimes CEO Jonathan Merry says," The ranking comes as no surprise to those who have been following the trends in Argentina's entertainment and media industries over the past few years. As we've seen in other countries, internet access is by far the largest segment in Argentinian entertainment and media. There are over 35 million internet users in Argentina alone—and it's only getting bigger."
Global Digital Advertising Market: Countries and Regions
Ad spending in the Digital Advertising market is projected to reach $249B in 2022.
Columbia and Peru are among the other noteworthy growing digital ad markets, with a growth rate y-o-y of 44% and 36%, respectively, in 2022. Chile was fourth with an annual growth rate of 35%.
Brazil(34%), Mexico(29%), and India(24.2%) took the fifth, sixth, and seventh positions, while the United States was in the eighth position with a 17.8% growth rate. France and Germany took 9th and 10th positions holding a growth rate of 17.5% and 17%, respectively.
What’s driving the growth here?
This growth is driven by factors such as the huge penetration of connected devices, a highly developed digital ecosystem backed by large media companies and ICT services providers, and a robust focus on digital media campaigns among businesses in developed countries.
Global Advertising Market: Forecast 2022-2027
The global advertising market reached a value of $590.3B in 2021. The analyst expects the market to reach $ 792.7B by 2027, exhibiting a CAGR of 5.2% during 2022-2027.
A comprehensive analysis of the fastest-growing Digital Advertising Market provides insights that help stakeholders identify opportunities and challenges. It also helps them understand where to focus their resources to take advantage of future trends.
