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Augustus Media announces the launch of two Dubai Expo 2020 Snapchat Shows across their brands, Lovin Dubai and Smashi.
With its core-millennial focus and audience first approach, Augustus Media created these shows for Snapchat Discover, titled Lovin Expo 2020 and Mustaqbal Al Ibtiqar (The Future of Innovation) to coincide with the 6-month event in the UAE.
Lovin Expo 2020 is a weekly show that features all the best Expo 2020 moments, from the people, performances across pavilions and community stories.
Lovin Dubai host, Simrin Gupta will cover the where and when to the why and who! The show is curated as UAE’s ultimate Expo 2020 guide and tour.
From the Arabic streaming platform Smashi, the creators of the successful Snapchat Show, Who’s Crushing Social Media, launches Mustaqbal Al Ibtiqar, otherwise known as The Future of Innovations.
Mustaqbal Al Ibtiqar is set to highlight the latest announcements from Dubai Expo 2020, from the weird to the wonderful, from gadgets to innovations, that are all set to shape our future.
From host, Ali Baba, host of Smashi Gaming, Mustaqbal Al Ibtiqar will be aired every Tuesday in Arabic.
Additionally, Lovin Dubai has partnered with Expo 2020 to launch a live blog and content hub, with a variety of content across all platforms and channels.
“We are excited to tell the story of Expo 2020 through the lenses of our media brands. To do so by partnering again with Snapchat, who’s Discover platform has proven to be an excellent medium to engage a mobile first audience in the region,” says Richard Fitzgerald, CEO and Founder Augustus Media
“We want Discover to make a positive impact on our community through the content we feature. The Augustus team contributes to this by doing a great job at informing our community about what's happening locally. We've all been waiting for Expo for several years now and we can't wait to take a peak at will be happening,” notes Sara Abu Zahra, Head of Content Partnerships - MENA, Snap Inc.
