Bradley Cooper beyond the beaten path in Mercedes electric G-Class global campaign

Posted on 2024 Sep,16 | By ArabAd's staff

Mercedes-Benz presented the G 580 with EQ Technology – the first fully electric variant of the timeless offroad icon – earlier this year. The forthcoming market launch is being accompanied by a global campaign with a brand film starring Hollywood A-lister Bradley Cooper.

American actor and director Bradley Cooper is the star of a short film titled "The Rise of Electric" that will spearhead a new brand campaign for Mercedes-Benz featuring the G 580 with EQ Technology (energy consumption combined: 30.3-27.7 kWh/100 km | CO₂ emissions combined: 0 g/km | CO₂ class: A).

The film showcases the essence of the G-Class brand through a dramatic action sequence. It unites the adventure of driving such a car, whether off-road or in any urban surrounding as the message conveyed in this Mercedes brand film is that the car is unlimited by roads and any conventions.

The visually striking centrepiece of the campaign creates a world where individuals are empowered to embrace new adventures and pursue their own path without fear of failure – because the G-Class has been positioned as the car that will help turn every obstacle into an opportunity for growth.

It also highlights the fact that although the G-Class is a dedicated off-roader designed for use on rough terrain, it is also the perfect fit for urban environments – where most of the vehicles are used these days. No matter where the fans of the off-road icon are travelling, what they appreciate is the feeling of independence and the certainty that they can tackle any terrain if they choose to.

Providing the musical backdrop to the film is the iconic song, “Ain’t No Mountain High Enough” in a new version. Originally written & composed by Nickolas Ashford & Valerie Simpson and published by EMI Music Publishing.

“The G-Class has been a part of my life for nearly 20 years. For me, it’s always been more than a car: it’s been a companion on every adventure,” stated Bradley Cooper, Actor, Film Director and Producer.

“Bradley Cooper was a natural choice for this world premiere and campaign as he is a longstanding fan of our iconic G-Class. As part of our beloved G-family, Bradley is a true inspiration for crossing limits,” commented Bettina Fetzer, Vice President Communications & Marketing, Mercedes-Benz AG.

The all-new electric G-Class celebrated its world premiere in April 2024, with two simultaneous launch events in Los Angeles and in Beijing. The premiere was accompanied with a product campaign launch and is being continued for the market launch.

The global brand campaign will start on September 13, 2024. It will run across most global brand channels of Mercedes-Benz and the G-Class, with start dates varying from market to market. The range of content extends from social media assets and TVC, to the brand film starring Bradley Cooper. Additionally, car-only campaign assets will be activated in print publications.