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British Council, the UK’s international organisation for cultural relations and educational opportunities has retained Havas Middle East as its media agency, following a multi-agency pitch.
“British Council’s commitment to promoting cultural understanding aligns perfectly with our knowledge and expertise. We are excited to renew our partnership and believe we will create impactful campaigns that will enhance the organisation’s exposure in today’s everchanging media landscape,” said Houda Tohme, CEO, Havas Media Middle East.
“We are thrilled to continue our six-year partnership with Havas Middle East and build on our journey of success and excellence together. The agency has consistently demonstrated its commitment to our vision and has helped us increase our presence and impact across digital channels,” commented Dina Tewfik, Marketing and Communication Director, British Council.
British Council aims to share the UK’s deep expertise in the English language worldwide, and the Havas Middle East team says it is dedicated to fulfilling this mission.