The Cannes Lions International Festival of Creativity has announced the launch of its first LIONS Creative MBA (LIONS cMBA). This new digital programme has been designed to educate creatives and marketers and help them understand what it takes to deliver a Lion-winning standard of creative marketing that drives impact.
The LIONS cMBA will welcome its inaugural cohort this May, and all successful graduates will receive official certification from the globally recognised LIONS brand.
Simon Cook, CEO, LIONS, said: “The LIONS cMBA was developed to address a growing global need to demonstrate the power of creativity as a driver of business and societal impact. An opportunity to democratise much-needed access to world-class learning, LIONS is uniquely placed to provide our global audience with a definitive learning programme informed by over 70 years worth of Lion-winning work and insight.”
Jenni Middleton, Editor-in-Chief, LIONS, said, “We’ve been supporting creatives to develop their talents, expertise and confidence through our Academies at Cannes Lions for decades. The LIONS cMBA translates the magic of these in-person Academies to an online format, convening the world’s greatest creative and marketing industry legends to share their expertise with a global creative audience.”
Gaelle Comte, SVP LIONS Intelligence, said: “The programme will include complimentary access to the LIONS Intelligence Platform, The Work, and feature live sessions with award-winning industry experts. Each cohort will also have the unique opportunity to judge Lion-winning and shortlisted work as part of a simulated Cannes Lions judging experience. The programme will feature exclusive content from LIONS, including curated talks from the Cannes Lions stage, and Lion-winning work that demonstrates the techniques that shape powerful and impactful ideas.”
The LIONS cMBA will also give participants the space and support to create the most important brief of their career – the ME Brief. The ME Brief will help them structure their career goals and reflect on how to use the course’s content to help them use creativity to drive business success. After completing the programme, graduates will receive official LIONS accreditation, showcasing that they have learnt from the very best and can apply those learnings to their work.
The LIONS cMBA curriculum has been designed and created by LIONS, in collaboration with the industry and Berghs School of Communication. The international school, based in Stockholm, Sweden, has 80 years of experience in creating, writing and teaching courses in the branded communications and creative field.
The inaugural cohort will run 20 May to 26 July 2024.
