Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology.
Burbidge is a recognized expert in the digital creativity and media industry, with a strong passion for OOH & DOOH. He runs the creative and innovation consultancy, Dinova. He is a regular judge on numerous prestigious media awards panels including the recent Pikasso D’Or where he was president of the jury. He also hosts the World Out-of-Home Organization (WOO) Creative and Technical Innovation Awards each year.
Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, will lead a Creative Workstream aimed at exploring the conjunction of creativity and technology in Out of Home.
Other areas of activity will be scoping and developing the Creativity section of the WOO database, helping to develop the flagship WOO Creative Awards, providing insight and advice for WOO members on occasions, including the monthly online member calls, and contributing an increased creative and technological focus to WOO communications, including the weekly newsletter.
Burbidge says: "There's never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH creativity. I'm delighted to be able to contribute to such an exciting new era for the medium."
WOO CMO Richard Saturley says: "Creativity is key to the ongoing success of Out of Home but to maximise that we need to embrace the opportunities technology brings too. We couldn't have a better guide for this than Dino and we're delighted to welcome him officially to WOO."