Displayce, an European platform for programmatic buying in out-of-home (OOH) advertising, is taking another step in its global expansion with the appointment of Melissa Desfontaines as International Sales Manager. Based in Dubai, she will be responsible for driving the growth of programmatic DOOH in high-potential markets and in those recently opened up to programmatic.
With 10 years of experience in the advertising industry, gained at Adyoulike, Xandr and Amazon Ads, Melissa Desfontaines is taking on the responsibility of developing markets newly opened to programmatic DOOH, such as the MENA region and Northern Europe.
Her mission is to accelerate the deployment of this media in countries that have not yet fully exploited its potential. As International Sales Manager, she is responsible for promoting programmatic DOOH to advertisers and agencies, identifying new opportunities and establishing local partnerships.
“I am delighted to join Displayce to contribute to the growth of programmatic DOOH in these markets. My goal is to support agencies and advertisers in adopting this medium and to actively participate in the development and expansion of Displayce in these regions,” commented Melissa Desfontaines, International Sales Manager.
“The development of our activities in these countries represents an important step in our international expansion. Thanks to Melissa's expertise and local anchorage, we are confident that Displayce will be able to strengthen its position and meet the specific expectations of brands in these regions,“ says Rémi Boudard, VP Sales.
Founded in 2014, Displayce operates offices in key locations like Bordeaux, London, Madrid, Brussels, Sao Paulo and Milan, supporting the development and expansion of the global programmatic DOOH market. Since July 2022, JCDecaux has held a majority stake in the company, supporting its accelerated development.
In 2024, Displayce opened four new offices, bringing its presence to six countries. Building on this momentum, the company continues its expansion to strengthen its global presence, with a particular focus on emerging programmatic DOOH markets, such as the Middle East and North Africa (MENA) region and Northern Europe, where it already has a strong foothold with more than 45 media owners. Displayce is thus hiring Melissa Desfontaines to drive the adoption of this media among local players and promote the platform in these regions.
