Dyson, the global technology company, has picked British musician, Stormzy, as its latest global ambassador.
This exciting collaboration showcases 55 hours (in reference to the battery life) inside the mind of a rockstar – how much Stormzy can achieve, all with a single charge of the Dyson OnTrac™ headphones.
Stormzy is a celebrated British musician known for his impactful lyrics and significant contributions to music. He has risen as one of the most influential figures in UK music, pioneering the global rise of grime and rap.
This partnership is launched with an immersive campaign film.
Through the lens of the 55-hour run-time of the Dyson OnTrac, we see how truly chaotic the life of a rockstar can be. Catching flights. Catching nights. Catching games. Catching moments to yourself. All while working on the next big song. It takes a sharp mind and strong will to cut through the distractions and focus on your passion. That’s where and why Dyson OnTrac headphones come into play.
“Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused. The Dyson OnTrac headphones make it easy – they’re with me through every trip, no matter how long or hectic the day gets,” Stormzy commented.
Jake Dyson, Chief Engineer, says, “We are delighted to welcome Stormzy as our latest Global Ambassador. With Stormzy, we share a common guiding philosophy. Making the most of everything and consistently delivering something that’s better than what’s been before. It’s what’s driven us to make smaller motors, to expand into different sectors, to solve more problems. It’s what’s driven Stormzy to master more genres, go deeper with lyrics and affect social change. And it’s incredibly exciting to see how our technology can give Stormzy the fuel he needs.”
