Empyre Communications, Dubai's creative boutique PR & Communications agency that oversees a rich portfolio of clients from F&B, hospitality, fashion, beauty, lifestyle, and tech has recently added yet another win to its Public Relations portfolio, EASTWAVE Concept.
EASTWAVE Concept, the Los Angeles-based virtual, fashion, home, and accessories pop-up aims to support emerging and established designers from MENA to the West, permitting them to reach new customer bases.
Co-Founders Dana of Fashion Collective in LA and Judy of Curated Today in Dubai share one mission: to support emerging designers in showcasing their stories to international audiences who care about bespoke and artisanal craftsmanship from the East.
Unlike standard pop-ups, EASTWAVE goes the extra mile. Not only do they help brands sell to new customers via their e-commerce site, but also, they promote the brands using PR tactics in Los Angeles and across MENA. They also help brands develop their product designs that will appeal to global target audiences.
Stephanie Farah, CEO & Founder of Empyre Communications, said: “We are thrilled to be the chosen Public Relations agency to represent EASTWAVE Concept and introduce the virtual pop-up concept to the MENA public! As a country that is up-to-date with all fashion trends, EASTWAVE Concept will surely gain the likes of all fashion enthusiasts in parallel to emerging and established designers.’’
