Equation Media, the independent media agency under The Network Communication Group, has appointed Fadi Zeidan as Regional Managing Director.
With over 20 years of experience in media and marketing communications, Fadi brings an extensive expertise to this new pivotal role at Equation Media.
His deep industry knowledge spans multiple disciplines, from strategic planning to performance marketing, with a proven track record of driving success for both local and global brands.
Prior to joining Equation Media, Fadi served as Regional Business Lead where he led a team of 30 professionals. His leadership was instrumental in integrating media strategies that aligned with business objectives, ultimately contributing to significant business growth.
Fadi has held roles at Starcom and Initiative MENA where he consistently delivered best-in-class media solutions and fostered strong client relationships. His versatile experience working with renowned brands such as Amazon, Etisalat, Dubai Holding, MBC Group, OSN, Nakheel, Samsung, Emirates, among others has equipped him with the skills and insights needed to navigate the evolving media landscape.
As Regional Managing Director, Fadi will spearhead the agency's strategic direction, overseeing Equation Media's operations and growth across the MENA region, but also enhancing the agency's reputation, and identifying new business opportunities. His focus will be on leveraging data-driven insights, fostering creativity, and ensuring precision in audience targeting to deliver measurable results for clients.
Commenting on his appointment, Fadi said, "I am honored to join Equation Media at such an exciting time. The agency's commitment to innovation and excellence aligns perfectly with my own values, and I look forward to leading our talented team in delivering impactful media solutions that drive success for our clients."
Roger Sahyoun, chairman of The Network Communication Group added: “Fadi's appointment underscores our commitment to growth and transformation. His leadership will be instrumental in advancing our strategic vision and ensuring that Equation Media continues to be a leader in the industry. His leadership will play a key role in driving the agency's future success, and we are confident that he will lead Equation Media to new heights.”
