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Dentsu has promoted Faisal Ahmed to Head of Performance Media for dentsu MENA. This newly created role is said to be designed to strengthen client focus and provide operational leadership for Performance across the group’s media brands Carat, iProspect and dentsu X.
Performance Media is a specialised unit within the service delivery arm of dentsu MENA. Comprising of programmatic, search, SEO, social and ad operations, the central unit was designed to maximise the potential opportunities of digital media and technology.
Leading a consolidated team of performance specialists across departments, Faisal will lead the integration of digital products, tools and capabilities to maximize opportunities for clients and respond to the changing needs of consumers.
Encouraging the adoption of best practice in deploying relevant experiences, insights and technology, Faisal will be tasked with driving progressive and effective performance media strategies for dentsu’s clients across the MENA region.
Faisal has a wealth of industry experience with over 17 years’ specialising in software engineering, digital performance, analytics and client management roles, of which he has spent over 10 years with dentsu in various leadership positions.
“With the continued pace of digital transformation, brands and businesses should be taking a more holistic approach to digital performance management. Agencies are no exception; integrating our performance teams to combine the right talent, technologies, platforms, and processes will better enable us to deliver a top-class digital experience for our clients and partners. I am delighted to appoint Faisal to spearhead this effort, his deep industry experience and leadership will be invaluable to further strengthen our Performance Media capabilities and services across MENA,” said Tarek Daouk, CEO of dentsu MENA.
Commenting on his new role, Faisal added, “I’m delighted to be taking on this new challenge with dentsu. By shifting our digital specialists away from a siloed single agency model into a hybrid, multi-disciplinary digital performance effort, we will both drive efficiency and improve quality. From knowledge-sharing across teams, to standardised outputs across the discipline, we have an opportunity to reimagine ways of working to both empower our teams and drive growth for our clients who are trusting us to do great work.”
