Senior marketing leaders from Budweiser, McDonald’s, PedidosYa, Pernod-Ricard and Kraft Heinz have been appointed as the five jury chairs for The WARC Awards 2025.
The global WARC Awards honour the best marketing campaigns from around the world that showcase how strategic thinking leads to effective impact for brands and business.
The jury chairs will lead the judging process for their respective regions - Asia Pacific, Europe, Latin America, Middle East and Africa, and North America - to select the Bronze, Silver and Gold winners across 12 different categories.
In a second judging phase, the five jury chairs will work together as a super jury, to award the highly sought after Global Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
John Bizzell, Awards Lead, WARC, said: “This stellar line-up of jury chairs represent some of the biggest global and local brands. Their expertise and passion for work that delivers impact will bring to the fore campaigns that can truly move the needle of the industry forward. We are delighted and honoured to be working with them.”
The WARC Awards 2025 jury chairs are:
- Asia-Pacific: Matt Che, Chief Marketing Officer, Budweiser, APAC
Matt Che oversees marketing operations in China, Korea, India, and Southeast Asia, driving marketing-led business growth through leadership of marketing activities, including various international and regional brands such as Budweiser, Corona, Blue Girl, Hoegaarden, Harbin and Cass among others.
- Europe: Christoffer Rönnblad, Chief Marketing Officer, McDonald's, Nordics
As a visionary marketer working at the intersection of strategy, creative effectiveness, technology, and modern customer experience, Christoffer Rönnblad is internationally awarded for world-class creativity, and continuously ranked as one of the top CMOs in his region.
- Latin America: Marina Prieto, Sr Director Brand, Insights, Media and Trade Marketing, PedidosYa, LATAM
Marina Prieto has held several positions at Mondelēz over the course of 16 years. Since joining PedidosYa, a leading quick-commerce company, Marina has steered the business to win 11 Cannes Lions in 2023, including the Mobile Grand Prix, and a Gold Creative Effectiveness Lion in 2024. This year, Marina was on the Social & Influencer Cannes Lions jury.
- Middle East and Africa: Nthabi Motsoeneng, Chief Marketing Officer, Pernod-Ricard, Africa and Middle East
With over two decades of marketing expertise at global giants such as Tiger Brands, Kimberley-Clark, Tetra Pak, and Coca-Cola, Nthabi Motsoeneng excels as CMO of Pernod-Ricard Africa & Middle East, spearheading consumer engagement with iconic brands like Jameson. She is skilled in portfolio strategy, brand development, innovation, and purposeful marketing.
- North America: Diana Frost, Chief Growth Officer, Kraft Heinz, Global
Diana Frost has been with Kraft Heinz since 2020 and has served as Global Chief Growth Officer since December 2023. She focuses on strategy, disruptive innovation, growth, and marketing excellence at the global level, driving a global culture of collaboration and creativity. Before joining Kraft Heinz, Diana spent nearly 13 years at Mars.
Key dates for WARC Awards 2025 are:
- 16 October 2024: first deadline
- 13 November 2024: second deadline
- 11 December 2024: final deadline
